International Women’s Day Exhibit at Artcade

A visitor enjoys the NFT art at Artcade at Fred Segal in Hollywood

March 2022 - For International Women’s Day, Fred Segal is presenting a lineup of striking  women-centered NFTs, created by female artists, in their Artcade gallery.  Each piece has a QR code that directs shoppers through a portal site and to the individual listings on various marketplaces.

A partnership between the clothing retailer and Meta-experience programmers Subnation, #Artcade presents NFTs in a collage of screens, uniquely mixed with shelves of collectibles and books.  The result suggests interesting and fluid connections between the physical and digital.  The initiative at Fred Segal’s Hollywood location seeks to reimagine the shopping experience as the industry rapidly evolves.